The difference between social marketing and traditional marketing is that, in traditional marketing, the main focus is on the product and the profit while on the other hand, social marketing is focused on a social network between individuals. In social markets, instead of a company selling a product, you have a group of talented people sharing their products, instead of marketing them. In social markets, its is merits based, so if you do wrong, you get demerits, if you do good, you get awards.
2.) In your opinion is Social Marketing easier of more difficult compared to traditional Marketing?
The way I see it is that, what usually happens with traditional marketing is that, they oversell/over-hype a product but in reality, its not that useful; its because they don't really care about if it helps the customer. Social marketing is a lot harder to achieve because you have to convince the person not with of the product, but with social good. In traditional marketing, you have many ways to tell a person "you need this product" but in reality, its more of a luxury than a necessity.
3.) Cite any examples of Social Marketing you are aware of.
An example of a social marketing method that i usually see is when some of my friends post items that they try to sell on Facebook. The good thing about is it, the product is seen by almost everyone who is connected to him and they don't feel pressured about purchasing it because of peer pressure, if anyone is interested, they just reply right away and since they are already acquaintances they already directly know the buyer and the seller. I also know that my dad is fond of this kind of marketing because, he is a car enthusiast, and its more of a passion than a hobby so being around people who knows the car industry in and out, makes their networking a lot more stable.
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